BOOMBRIEF
™
Fix your brief, free your brand
STOP CHURNING AND BURNING TIME AND BUDGET
AND SHORTCUT YOUT WAY FROM BRIEF TO BUY-IN
…with independent ECD/CDs Brad Hall and Whit Jenkins
BOOMBRIEF
™
Fix your brief,
free your brand
STOP CHURNING AND BURNING TIME AND BUDGET AND SHORTCUT YOUT WAY FROM BRIEF TO BUY-IN
…with independent ECD/CDs Brad Hall and Whit Jenkins
BOOMBRIEF
™
Fix your brief, free your brand
STOP CHURNING AND BURNING TIME AND BUDGET
AND SHORTCUT YOUT WAY FROM BRIEF TO BUY-IN
…with independent ECD/CDs Brad Hall and Whit Jenkins
BoomBrief™ is a brief incubator and masterclass program that draws from the actual brains and brand-building behaviors of 25+ of the top innovative orgs in the world—and gives you the formats, techniques and methods to get breakthrough creative from your agencies and save more of your budget for production.
It’s time your brief went Boom.
BoomBrief™ is a brief incubator and masterclass program that draws from the actual brains and brand-building behaviors of 25+ of the top innovative orgs in the world—and gives you the formats, techniques and methods to get breakthrough creative from your agencies and save more of your budget for production. It’s time your brief went Boom.
END THE
SPIN
END THE
SPIN
We've all been in endless pitch purgatory—and the seeds of suffering are usually planted in your Brief.
We've all been in pitch purgatory—and the seeds of suffering are usually planted in your Brief.
"Why do I have 19 pages of brief but still no idea what we're actually saying?"
Learn to distill the chaos into a single, clear creative North Star.
"Why do I have 19 pages of brief but still no idea what we're actually saying?"
Learn to distill the chaos into a single, clear creative North Star.
"Why do I have 19 pages of brief but still no idea what we're actually saying?"
Learn to distill the chaos into a single, clear creative North Star.
"Why did the timeline used to be 20% strategy, 80% creative—and now it's the other way around?"
We'll front-load clarity so you can get back-end brilliance.
"Why did the timeline used to be 20% strategy, 80% creative—and now it's the other way around?"
We'll front-load clarity so you can get back-end brilliance.
"Why did this creative deck come back as random idea confetti?"
Learn how you might be keeping your agencies guessing.
"Why did this creative deck come back as random idea confetti?"
Learn how you might be keeping your agencies guessing.
"Why did this creative deck come back as random idea confetti?"
Learn how you might be keeping your agencies guessing.
"Why do my approvers act like they never even read the brief?"
Learn how to build buy-in as you build the work.
"Why do my approvers act like they never even read the brief?"
Learn how to build buy-in as you build the work.
"Why is my budget always have twelve dollars left by the time I have approval to actually make something?"
Get buy-in faster so the money goes to the work, not the wait.
"Why is my budget always have twelve dollars left by the time I have approval to actually make something?"
Get buy-in faster so the money goes to the work, not the wait.
"Why is my budget always have twelve dollars left by the time I have approval to actually make something?"
Get buy-in faster so the money goes to the work, not the wait.
"Why does the approval process always leave a Frankensteined mess that makes me a disappointment to my mom?"
We'll turn your gauntlet into a gameplan.
"Why does the approval process always leave a Frankensteined mess that makes me a disappointment to my mom?"
We'll turn your gauntlet into a gameplan.
"Why am I whispering 'rebrief' to my mustachioed therapist... again?
We'll help you help your creative teams get it right the first time.
"Why am I whispering 'rebrief' to my mustachioed therapist... again?
We'll help you help your creative teams get it right the first time.
"Why am I whispering 'rebrief' to my mustachioed therapist... again?
We'll help you help your creative teams get it right the first time.
"Why am I rushing to market again with whatever basic work is lying around?"
Ship more of the ideas you actually believe in.
"Why am I rushing to market again with whatever basic work is lying around?"
Ship more of the ideas you actually believe in.
"Why do I sometimes wake up and cry after a blissful dream of a simple, standard process for getting creative briefed and sold?"
This isn't a dream. We built that process for you.
"Why do I sometimes wake up and cry after a blissful dream of a simple, standard process for getting creative briefed and sold?"
This isn't a dream. We built that process for you.
"Why do I sometimes wake up and cry after a blissful dream of a simple, standard process for getting creative briefed and sold?"
This isn't a dream. We built that process for you.
CUT THE CLUTTER
CUT THE CLUTTER
Brand briefs often fail miserably at their most basic job, forcing creatives and agencies to improvise, guess, or even ignore the brief entirely. Give creatives what they need to be insanely effective by anchoring in three simple functions:
1
unify the message
2
UNCOVER truth
3
FORCE alignment
Your Brief:
WHAT Creatives ACTUALLY Need:
THREE STEPS TO YES
THREE STEPS TO YES
In three weeks, you'll learn how to brief the way creatives think, herd your approver cats into alignment from day one, and set your teams up to approve and deliver the best work your brand has ever seen.
01
Simplify
Learn to write razor-sharp briefs that creative teams get right away, map to their ideation process—and that they can act on instantly.
02
Truthify
Avoid the quicksand of elaborate briefs that are devoid of true insight—or worse, mislead about the approver's true intent.
03
Alignify
Lock your strategic north star and reduce the hoops you'll need to jump through and get stakeholders on board before the first round even starts.
01
Simplify
Learn to write razor-sharp briefs that creative teams get right away, map to their ideation process—and that they can act on instantly.
02
Truthify
Avoid the quicksand of elaborate briefs that are devoid of true insight—or worse, mislead about the approver's true intent.
03
Alignify
Lock your strategic north star and reduce the hoops you'll need to jump through and get stakeholders on board before the first round even starts.
01
Simplify
Learn to write razor-sharp briefs that creative teams get right away, map to their ideation process—and that they can act on instantly.
02
Truthify
Avoid the quicksand of elaborate briefs that are devoid of true insight—or worse, mislead about the approver's true intent.
03
Alignify
Lock your strategic north star and reduce the hoops you'll need to jump through and get stakeholders on board before the first round even starts.
BAKE IN THE BUY-IN
BAKE IN THE
BUY-IN
Get the tools, templates and mindset to focus on the the things that actually matter to inspire effective and award-winning work.
Module 1
The Key to Creative Treasure
Before we write the story, we write a map to the ending. And once we love how this brand story ends, now we’re ready to begin.
What you'll walk away with:
1
WIN BEFORE YOU BEGIN™ MIND MAP
2
PRE-Brief MEETING OUTLINEs
3
Success Engineering Exercises
4
Creative Northstar Framework
3 lessons
2 hours
Module 1
The Key to Creative Treasure
Before we write the story, we write a map to the ending. And once we love how this brand story ends, now we’re ready to begin.
What you'll walk away with:
1
WIN BEFORE YOU BEGIN™ MIND MAP
2
PRE-Brief MEETING OUTLINEs
3
Success Engineering Exercises
4
Creative Northstar Framework
3 lessons
2 hours
Module 1
The Key to Creative Treasure
Before we write the story, we write a map to the ending. And once we love how this brand story ends, now we’re ready to begin.
What you'll walk away with:
1
WIN BEFORE YOU BEGIN™ MIND MAP
2
PRE-Brief MEETING OUTLINEs
3
Success Engineering Exercises
4
Creative Northstar Framework
3 lessons
2 hours
Module 2
Conquer the Mighty C’S
Every epic tale begins with a quest, a treacherous journey, and a captain—that’s you. You’ll learn how to steer your brand ship and crew to victory with minimal fuss.
What you'll walk away with:
1
Message Clarity Framework
2
Cultural Hook Process
3
CHANNEL MAP
4
DATA OR INSIGHT? CHECKLIST
5
The 1-page BoomBrief™
3 lessons
3 hours
Module 2
Conquer the Mighty C’S
Every epic tale begins with a quest, a treacherous journey, and a captain—that’s you. You’ll learn how to steer your brand ship and crew to victory with minimal fuss.
What you'll walk away with:
1
Message Clarity Framework
2
Cultural Hook Process
3
CHANNEL MAP
4
DATA OR INSIGHT? CHECKLIST
5
The 1-page BoomBrief™
3 lessons
3 hours
Module 2
Conquer the Mighty C’S
Every epic tale begins with a quest, a treacherous journey, and a captain—that’s you. You’ll learn how to steer your brand ship and crew to victory with minimal fuss.
What you'll walk away with:
1
Message Clarity Framework
2
Cultural Hook Process
3
CHANNEL MAP
4
DATA OR INSIGHT? CHECKLIST
5
The 1-page BoomBrief™
3 lessons
3 hours
Module 3
Gauntlet to Gold
You've got a map to treasure, but then what? As any great brand leader will tell you, the greatest challenge is getting out alive with the gold intact.
What you'll walk away with:
1
Stakeholder Mapping
2
Kill Crew Consensus Plan™
3
Approval Storyline Script
4
Bonus: Idea Pitch Framing Template
3 lessons
2.5 hours
Module 3
Gauntlet to Gold
You've got a map to treasure, but then what? As any great brand leader will tell you, the greatest challenge is getting out alive with the gold intact.
What you'll walk away with:
1
Stakeholder Mapping
2
Kill Crew Consensus Plan™
3
Approval Storyline Script
4
Bonus: Idea Pitch Framing Template
3 lessons
2.5 hours
Module 3
Gauntlet to Gold
You've got a map to treasure, but then what? As any great brand leader will tell you, the greatest challenge is getting out alive with the gold intact.
What you'll walk away with:
1
Stakeholder Mapping
2
Kill Crew Consensus Plan™
3
Approval Storyline Script
4
Bonus: Idea Pitch Framing Template
3 lessons
2.5 hours
BUILT BESPOKE FOR BEAUTIFUL BRAND TEAMS
BUILT BESPOKE FOR BEAUTIFUL BRAND TEAMS
BoomBrief™ is powered by insights collected from teams in 25+ of the top brands and agencies in the industry—so you can waste less time and brief like the best, on any budget.
BoomBrief™ is powered by insights collected from teams in 25+ of the top brands and agencies in the industry—so you can waste less time and brief like the best, on any budget.
Brand Marketers
BoomBrief™ aligns strategy and creative early—before the budget burns and the spin cycle begins.
Brand Marketers
Brand Marketers
BoomBrief™ aligns strategy and creative early—before the budget burns and the spin cycle begins.
Brand Strategists
Plug your insights into a powerful ideation framework that creatives won’t misinterpret or ignore.
Brand Strategists
Brand Strategists
Plug your insights into a powerful ideation framework that creatives won’t misinterpret or ignore.
Campaign Managers
No more chasing chaos. BoomBrief gets everyone aligned before the wheels come off.
Campaign Managers
Campaign Managers
No more chasing chaos. BoomBrief gets everyone aligned before the wheels come off.
Marketing Operations
Say goodbye to great ideas bleeding out in review cycles. Say hello to work that actually survives the org chart.
Marketing Operations
Marketing Operations
Say goodbye to great ideas bleeding out in review cycles. Say hello to work that actually survives the org chart.
Content Marketers
BoomBrief™ gives you the core message—so every asset ladders up, instead of wandering off.
Content Marketers
Content Marketers
BoomBrief™ gives you the core message—so every asset ladders up, instead of wandering off.
Dir. of Consumer Insights
Turn scattered data into sharp provocations that serve one clear message—not twelve.
Dir. of Consumer Insights
Dir. of Consumer Insights
Turn scattered data into sharp provocations that serve one clear message—not twelve.
Meet your SHERPAS
Meet your SHERPAS
Whit Jenkins & Brad Hall
Independent ECD/CDs, Experience Directors and pitch doctors
After agency-side careers shepherding brands like Nike, Apple, and Disney and parterning with 25+ of the top creative orgs in the world as independent CDs—we noticed even the best brand teams can waste enormous amounts of time, money and sanity by briefing inefficiently. Now with each BoomBrief™ session, we are hellbent on simplifying your path to creative breakthroughs by implementing the shortcuts and secrets we’ve gathered.
Whit Jenkins & Brad Hall
Independent ECD/CDs, Experience Directors and pitch doctors
After agency-side careers shepherding brands like Nike, Apple, and Disney and parterning with 25+ of the top creative orgs in the world as independent CDs—we noticed even the best brand teams can waste enormous amounts of time, money and sanity by briefing inefficiently. Now with each BoomBrief™ session, we are hellbent on simplifying your path to creative breakthroughs by implementing the shortcuts and secrets we’ve gathered.
Whit Jenkins & Brad Hall
Independent ECD/CDs, Experience Directors and pitch doctors
After agency-side careers shepherding brands like Nike, Apple, and Disney and parterning with 25+ of the top creative orgs in the world as independent CDs—we noticed even the best brand teams can waste enormous amounts of time, money and sanity by briefing inefficiently. Now with each BoomBrief™ session, we are hellbent on simplifying your path to creative breakthroughs by implementing the shortcuts and secrets we’ve gathered.
BOOK A DISCOVERY CALL
BOOK A DISCOVERY CALL
BoomBrief sessions pay for themselves with the first project, and cost less than a single week of a strategist’s time.
BoomBrief sessions pay for themselves with the first project, and cost less than a single week of a strategist’s time.
✽ The Boom Breakthrough Guarantee ✽
If you are not 100% satisfied with your process improvements at the end of the engagement, you get your money back with no questions asked.
Feeling the churn and burn? Or just boom-curious? Get the BoomNewsletter and we'll start sending you creative-inspiring briefing secrets right away.
Feeling the churn and burn? Or just boom-curious? Get the BoomNewsletter and we'll start sending you creative-inspiring briefing secrets right away.