Autodesk
Let There Be Anything
Campaign
/ 2025
Tony Hale gives God a vacation
After working with Giant Spoon to kickoff a biblical new rebrand for Autodesk, we set out to remind humanity that Autodesk software is so prolific, even God can finally take some PTO.
The paparazzi noticed too, Page Six and Deuxmoi snapping Him all around town— repping his Holy 1s, at the club and leaving yoga class after a good sweat on an Autodesk-designed Peloton.
If God didn't make it, Autodesk did
The campaign launched a new era for Autodesk—one where we're waking the world up to the fact that Autodesk users design and make our world. The buildings we live and work in, the cities we build our lives in, the infrastructure we rely on, the products we use every day, the movies we watch, and the games we love.
The campaign kicked off at the NBA Playoffs starring Emmy-winner Tony Hale, and captured the attention of creators from Complex to Creativity Online—setting the stage for Autodesk's premiere sponsorship of the LA28 Olympics.
Creds
Agency: Giant Spoon
Production Company: Caviar
Director: Jody Hill
Talent: Tony Hale (as God)
Autodesk CMO: Dara Treseder
ECD: Ian Grody
Pitch Creative: Brad Hall + Whit Jenkins
