Nike
Your Year
Digital Experience
/ 2015
100,000 films directed by your running data
The value of big data doesn't lie in reflection, but in motivation. So to fire up the top 100,000 Nike+ members to push even harder in the coming year, we turned their data into a custom animation unlike anything ever experienced before. Over 1,500 hand-crafted animation clips join by 1 billion points of Nike+ member data rendered over 125 million frames to create 100,000 one-of-one videos. It's Your Year. Directed by Nike+.
A Story of One
In partnership with Mcbess, a renowned French illustrator, we created over 1,500 hand-crafted animation clips representing every possible variable, from pine trees in the Pacific Northwest to the New York City skyline. These populated a custom cloud server to render over 125 million frames of custom animation, creating 100,000 one-of-one videos. Each video illustrated the activity, location, weather and personal accomplishments of the athlete.
"YOUR YEAR" SET THE BENCHMARK FOR THE CREATIVE USE OF DATA AND WAS AWARDED THE FIRST EVER DATA LION AT CANNES
Creds
Agency: AKQA
Creative Director: Whit Jenkins
ACD: Aaron Seymour-Anderson + Thom Lovegrove + Brett Reese
Strategy: Jonathan Hum + Ben Taylor
Account: Justin Micklish
Artist / Illustrator: McBess
Animation / Render: BLÄCK
Recognition
Cannes Lions: Bronze
Webby: People's Choice
One Show: Gold, Silver, Merit
