Since we had already dropped a physical baby in prep for our now covid-cancelled activation, we leveraged the build as an influencer kit and immediate lit the internet on fire. Influencers linked to our core audience generated bursts of buzz—among gamers, cosplayers, tinkerers and fans of the comics and series.

Then primed and ready to receive the full Laser Baby onslaught, we readied an AR version of the lil' tyke to release for everyone craving some of the action. Designed as a easy-to-learn, difficult-to-master first-person blaster game, Baby Laser Tag on mobile filled your space with and endless array of Vought baddies to blast. We even miniaturized the game and gave everyone a taste via Snapchat and IG filters, driving traffic to the experience and buzz around the launch of the new season.