Prime Video

The Incredible Journey

Experience

/ 2019

The Incredible Journey and the world's first flying theatre

The Aeronauts is a film anchored in exploration—inspired by the story of the ballooning team that founded modern meteorology.

We continued that journey of scale and innovation by recreating the aeronauts' OG Victorian fair, traveled the country for 6 weeks, and launched the world’s first “Fly-In Theatre” to screen the film for the first time—on a towering, LED-mesh hot air balloon.

A full-scale Victorian-era fair

Over 100 staff kept the fair running—over 50 in period costume.

An aerial acrobat dazzled waiting queues. A tightrope walker, juggler, and a half-dozen bourgeoisie kept the midway entertained. A sketch artist captured the daring poses of future aeronauts. A fortune-teller divined a hopeful future from tarot cards. A pair of female scientists taught hundreds of kids about meteorology with a custom hand-cranked wind tunnel. Thousands hand-ground their own coffee with a recreation of the world’s-first coffee roasters from 1862. A gameswoman entertained children with lawn games of the era. A phonograph DJ spun modern takes on Victorian classics. And an actual hypnotist helped hundreds conquer their fear of heights—all under the cheerful glow of the two towering balloons—a circus in all the meanings of the word.

Our goal was to effectively transport thousands of people in time—a feat requiring meticulous design of every object at every level.

THIS PROJECT GENERATED OVER 100 NEWS STORIES, REACHED 350 MILLION ON SOCIAL, ENTERTAINED 8500 GUESTS IN 7 CITIES AND WON AT PROMAX AND CLIOS

Creds

Agency: AKQA

Creative Director: Brad Hall + Whit Jenkins

Art Director: Alice Chiapperini

Writers: Matteo Capaldi + Sammi Chancey

Design: Gustav Holtz

Executive Producer: Dustin Freeman

Producer: Heather Wallberg

PM: Tyler Hilton

Copyright © 2Player Studio

2024

Copyright © 2Player Studio

2024