Online heavyweights CaptainSparklez, Swiftor and OMGitsfirefoxx recieved custom-programmed, clandestine voice-activated packages—fueling a swell in interest that culminated in millions tuning in to what became the most viewed non-gaming content in Twitch history.

On gameday, our Twitch heroes led their own hand-picked teams in a live face-off. Esports superstar host Kelly Link commentated while legions of their fans watched online. Those same fans battled to manipulate the context of the room to assist or sabotage the Twitch streamers inside—live, via Alexa. Through Twitch emotes and Alexa commands, the internet masses did everything from unlocking the door to allow in selfie-seeking superfans, to delivering clues, to activating alarms, to ordering distraction pizzas. The pure mayhem made for prime popcorn drama.