Prime Video
Dark Ops
Experience
/ 2018
The world's first experiential pilot episode
We rebuilt the pilot episode of a relaunched Jack Ryan franchise within a Comic Con dark site—and gave thousands the chance to impact the events of the show's world—including Joel Embiid, Rhonda Rousey and Richard Sherman.
ACTION AND REACTION
Primary plot movements in episode one were meticulously mapped to player actions. Concrete reactions from the events in the series then created a seamless exchange between Jack and our teams. This resulted in a live adaptive mindtrip that was completely unique and driven by the players themselves.
THE COMIC CON ACTIVATION GENERATED OVER A THOUSAND MEDIA STORIES, A BILLION IMPRESSIONS, AND THE BIGGEST LAUNCH IN PRIME VIDEO HISTORY TO DATE
Creds
Agency: AKQA
Creative Directors: Whit Jenkins + Brad Hall
Account Director: Sunil Mohan
EP: Dustin Freeman
Director of Technology: Chris Maddock
Design: Ian Liu
Strategy: Seb Arrivault
Directors: Michelle Craig + Isabella Hyams
Producer: Mindy Lubert
Creative Technology: Mike Schroffel
Production: Unit9
Recognition
Hollywood Reporter: "On the ground at Comic-Con"
Adweek: Experiential Awards Winner
