Nike
Paul George X PG Airways
Campaign
/ 2020
Head in the game, feet in the clouds
To launch Paul George's fourth signature shoe, we created PG Airways, the most comfortable flight in the game.
It was a mashup of PG in-flight dominance and the golden age of aviation, complete with an in-flight safety film and a slew of first-class passengers. Each drop of the PG4 was securely stored until Nike turned on the shoe drop sign, revealing each colorway on social. And withing minutes, hundreds of thousands were clamoring for a ticket on PG Airways.
FIRST CLASS PASSENGERS
PG Airways is the airline of choice for some of the biggest names in the game—from WNBA legend Lisa Leslie to Clipper teammates Landry Shamet and Jerome Robinson, WNBA player Kayla McBride, Clippers owner Steve Ballmer and the ultimate clipper's fan, 'Clipper Darrell' Bailey. Each VIP leveraged their social fan base to share their experience aboard PG Airways.
THE PG AIRWAYS SAFETY FILM REACHED 1M VIEWS IN 48 HRS AND SOLD OUT ALL FOUR COLORWAYS DAY ONE.
Creds
Agency: AKQA
Creative Director: Whit Jenkins
ACD: Reef Younis
Art Director: Jake Skirving
Writers: Jonanna Widner + Chris Lucia + Amy Boyd
Design: Gustav Holtz
Executive Producer: Dustin Freeman
Production: Caviar
Executive Producer: Tova Dann
Director: Neal Brennan
