Under Armour
Joel Embiid X Under Armour
Film
/ 2022
Joel Embiid versus the odds
Launched during Embiid's rise to NBA MVP, we tell the unlikely story of Joel's journey from Cameroon, where he'd never picked up a basketball until age 16—to the NBA Finals in just a few short years.
The odds? One in over 20 Million. We know because we consulted with a sports statistician from the seed of the concept to chart Joel's journey in concrete impossible probabilities—which he beat every step of the way.
IF THE ODDS ARE A MILLION TO ONE, THEN BE THE ONE
The series continued with a feature of Jordan Thompson's equally unlikely origin story, as she found volleyball in her late teens and rose to the top of the olympic podium in just a few short years.
JOEL DEFIED ALL ODDS TO TAKE HOME THE 2023 NBA MVP WHILE THIS SPOT WAS ON AIR
Creds
Agency: Tool
Creative Directors: Brad Hall + Whit Jenkins
Director: Floyd Russ
EP: Laura Macauley
Producer: MJ Church
Edit: Robert Yang
Sound: Mike Regan
Recognition
UA Newsroom: "The Gold Medalist No One Saw Coming"
