In the summer of 2021, we went "Live From The Label"—bringing to life a virtual summer concert series launched from the label of every Sprite bottle in America in collaboration with Tool of North America and Wieden + Kennedy.

It was a triple header social drop of livestreams with major headliners Saweetie, Jack Harlow, and Latto, building on the long heritage of Sprite support for the world of hip hop—including 1-1 mentorship of three up-and-comers openers as part of the pre-show and audience interaction throughout.