Under Armour
Protect This House
Film
/ 2023
Resurrecting an anthem with Steph Curry
'Protect This House' was the first iconic Under Armour anthem—which instantly became a phenomenon as athletes saw their deeply intimate pregame moments reflected on screen.
The Players got the call to support director Wes Walker, Tool of North America and agency Zambezi in spinning up the film narrative for the next generation of the iconic anthem, spearheaded by a living icon that embodies what it means to Protect This House: 4x NBA Champion Steph Curry.
AN ANTHEM REISSUED FOR THE NEXT GEN OF ATHLETES
To reignite the anthem for the next generation, we looked to rising stars at every level of the game, like Aliyah Boston (who became the #1 WNBA draft pick shortly after filming), Bryson Tucker (3rd highest ranked High School basketball player 2023) and WNBA star Kelsey Plum of the Las Vegas Aces. These game-changing athletes embody Protect This House as they show the world what it means to fight for your team.
PROTECT THIS HOUSE LAUNCHED DURING THE '23 NBA PLAYOFFS WITH STEPH CURRY AND THE GOLDEN STATE WARRIORS GUNNING FOR A FIFTH NBA TITLE
Creds
Agency: Zambezi
Production: Tool of NA
GCD: Matt Sherman
Group Strategy Director: Matt Babazadeh:
ACDs: Jamie Kiersted + Andy Holdeman
Director: Wes Walker
Creatives: Whit Jenkins + Brad Hall
Prdoucers: Mary Church + Kelly Man
Strategy Directors: Natalie Gomez + Reed Willig
Director of Production: Kara Pierce
EP: Jeri Low
Editors: Rexkane Hart + Emma Backman
VFX: Pariah Creative
Music: Luke Atencio
DPs: Farhad Ghaderi + Tim Sessler + Max Goldman
