Samsung
Push Past Possible
Film
/ 2021
A big spot for a bigshot tablet
Sometimes revolutions in progress are just a matter of inches, seconds, or degrees. In fact, they usually are. Something was impossible, and then it wasn't.
To launch Samsung's biggest tablet ever, we explored the idea of "bigger" as a gateway to the magic, driven by the relentless rhythm of dreamers that experience this endless pane of digital glass for the first time.
OVERWHELMING DEMAND FOR THE TAB S8 ULTRA IN THE FIRST 48 HOURS FORCED SAMSUNG TO PAUSE PRE-ORDERS.
Creds
Agency: BBH
ECD: Gary Van Dzura
Creative: Whit Jenkins + Brad Hall
Recognition
Tom's Guide: “Why I Can't Wait To Buy The Galaxy Tab S8 Ultra”
Sammobile: “People Can’t Stop Buying The Galaxy Tab S8 Ultra”
DT: "Tab S8 Pre-orders Paused Due To Overwhelming Demand"