Prime Video
Chris Pratt x Queen Convoy
Experience
/ 2021
Chris Pratt captures an alien
To support the launch of Chris Pratt's summer sci-fi action film The Tomorrow War, The Players worked with Tool and Prime Video to stage and document a global invasion of the alien species known only as White Spikes.
A custom fabricated military convoy from the future and an imprisoned Queen White Spike was driven and stationed around Los Angeles for four days with a crew of 16 live actors providing security.
Red Carpet Rage
To kickstart PR, the convoy made its first stop at the Tomorrow War global premiere, where we leveraged talent and press to create a splash online and seed the crowds for the following days' events. The stunt became the main attraction of the event where Chris Pratt, Yvonne Strahovski, the rest of the cast, influencers, 1,000 fans were in attendance.
this activation GENERATED 500 MILLION IMPRESSIONS, HELPING THE TOMOrrow war launcH as the number one streameD MOVIE ON JULY 4 WEEKEND.
Creds
Agency: Tool
Creative Director: Brad Hall
Producer: Syahirah Mansor
Executive Producer: Adam Baskin + Max Knies
